Achieve UK Ltd - Articles

A short series of articles about the subjects of telemarketing or telesales, appointment setting and sales lead generation:

Sales Lead Generation - A Basic Business Need
Sales lead generation is critical to the survival and success of your business. This is the only way you can add to your existing client base. You need to put in consistent efforts and that too on a regular basis to enjoy higher possibility of reaching the right customers. Also, by approaching your target customers frequently through regular messages and follow-ups, you could establish a sound relationship with them, which may help generate a steady stream of qualified leads. You could also adopt ‘customised approach’ for generating sales leads. This way you could reach the right audience with your products and services without wasting much time. Regular tracking of sales leads would help you assess the effectiveness of current marketing strategies and improve upon them.

Telemarketing and Telesales - Outsourcing to a Specialist Company
If a company decides to outsource its telemarketing and telesales services to a professional company, it can enjoy several benefits like huge savings on infrastructure cost, hiring and recruitment cost, and the cost of designing and imparting training to telemarketing staff. In addition, the company would no longer need to spend time on ensuring whether all calls are made in adherence to the rules and regulations. Everything would be taken care of by the professional telemarketing firm. The only cost the company needs to bear is the professional fee charged by the specialist firm for its services. So, it is advisable to undertake a cost-benefit analysis before going for outsourcing.

Appointment Setting - The Advantages of Outsourced Appointment Setting
With businesses outsourcing their peripheral activities so that they could focus on their core areas, outsourcing of appointment setting has also become quite popular. By hiring the services of a professional firm that have trained receptionists and other staff to answer to telephone calls and effectively manage appointments, a business could enjoy improved efficiency, higher customer satisfaction, and reduced cost. Trained staff can better manage your client calls, and as a result, you would require the services of only a fewer people for appointment setting. This would allow you to save on costs. Also, with professionals managing your appointment setting, your clients would be happy, as they would no longer need to wait for hours to get an appointment. This in turn would improve your business prospects.

Opening the door to new business
Most companies suffer from the same old problem - they would like more clients but they are just not sure how to find them. Today more and more companies are using a variety of marketing tools & strategies to help get themselves in front of perspective new clients to promote their products and services.

Opening Doors to Sales
For the past seven years sales and marketing expert David Watkins has been helping local businesses open the door to prospective new clients. He gave reporter Paul Robins the ins and outs of running a successful telemarketing firm.


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